Social media remains one of the most efficient ways for leaders to get heard and make a difference. What’s not efficient for most is the management of their social media presence. Many leaders try overcoming this problem by bringing outside resources to bear. They might involve existing teammates, hire new employees, or contract with someone […]
Archive for marketing
Why I Changed My Email Newsletter Strategy
3 Reasons Behind My New Approach
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]
How to Launch with Nearly Instant Momentum and Sales
The Proven Formula I Use for Every New Product
At the end of the day, we are all entrepreneurs, aren’t we? If you have something to say, you probably have something to sell. But how do you make sure you launch successfully? Maybe you’re new to launching and are unsure about best way. Maybe you’ve tried it before and failed. Meanwhile, you’re watching others […]
The 37 Best Business Books I’ve Ever Read
I have been in and around the publishing business my entire professional life. So I understand the potential impact of a great book. In business, the right book at the right moment can tilt the playing field and give you a crucial advantage. These thirty-seven business books have personally made a huge difference for me. […]
3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products
Many people who want to build an online business are reluctant to sell. They seem hesitant, almost apologetic, when it comes to promoting their own products. Why is that? I recently saw a Facebook promotion for a book that actually asked, “Anybody interested?” It’s almost like the author didn’t believe in his own message. Crazy […]
The Proven Formula I Use to Launch Every New Product
About two years ago I signed up for Jeff Walker’s Product Launch Formula course. It was pricey—and it was also priceless. It totally revolutionized my marketing. Forbes magazine named Jeff the “$400 million man” because his Product Launch Formula students have made hundreds of millions with his approach. Based on those numbers, and my own […]