At the end of the day, we are all entrepreneurs, aren’t we? If you have something to say, you probably have something to sell. But how do you make sure you launch successfully? Maybe you’re new to launching and are unsure about best way. Maybe you’ve tried it before and failed. Meanwhile, you’re watching others […]
Archive for product launch
The Proven Formula I Use to Launch Every New Product
About two years ago I signed up for Jeff Walker’s Product Launch Formula course. It was pricey—and it was also priceless. It totally revolutionized my marketing. Forbes magazine named Jeff the “$400 million man” because his Product Launch Formula students have made hundreds of millions with his approach. Based on those numbers, and my own […]
The Hidden Blessings in a Slow Start
When we set goals, there’s nothing more frustrating than getting a slow start. We can see the target, we know where we want to go, but we can’t seem to get traction. That’s how I felt with our recent fall enrollment campaign for Platform University. We actually beat our goal in the end, but as […]
The 8 Key Elements of a Successful Product Launch
We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]