In this 15-minute interview, I talk to Sir Ken Robinson about creativity, how to become more creative, and the relationship between creativity and leadership.
Archive for marketing
An Interview with Seth Godin [Video]
In this 11-minute interview, I talk to Seth Godin about change, how it is affecting the publishing industry, and how we can respond to it.
How Publishers Are Using Book Trailers to Sell Books
Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.
Book Review Friday: Tribes by Seth Godin
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.
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