I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
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6 Powerful Apps for Managing Social Media with a Team
Equip Your Team to Increase Your Impact and Simplify Your Life
Social media remains one of the most efficient ways for leaders to get heard and make a difference. What’s not efficient for most is the management of their social media presence. Many leaders try overcoming this problem by bringing outside resources to bear. They might involve existing teammates, hire new employees, or contract with someone […]
It’s Not all Bad News: The Upside of Social Media
4 Reasons Twitter, Facebook, and Instagram Are Making the World a Better Place
It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]
How Social Media Saved a Movie
The movie, Blue Like Jazz, was dead. But two fans resurrected it. All they had was a dream—and the power of social media. They have just made history.
How to Keep Your Blog Posts from Dying in Your Archives
About a year ago, I decided to become intentional about promoting my older posts. As a result of the actions I took, my older posts began to account for more and more of my daily traffic. In fact, today it accounts for about 30–40 percent of my total traffic. Here’s what I did—and what you can do—to give your older posts new life.
How Do Busy Leaders Find Time for Social Media?
t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.