Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers. But reading itself is not dead. It is not going away. At least, not any time soon.
Archive for Publishing
My Dream iPad Book Application
I was blown away by the iPad demo video. The hardware and the operating system are impressive. However, when I watched Steve Jobs’ full presentation and demo, I felt that the iBooks application, while beautiful, was missing some key features.
How Can You Get Published If You Don’t Have a Platform?
I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn’t have a platform. “How can I get a platform,” she wrote, “if no one will publish me?”
Book Marketing 101: What Works and What Doesn’t
This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t.” I have wanted to write this series for a long time. There are so many opinions when it comes to marketing books. I certainly don’t have the last word on this topic, but I do have some experience.
7 Ways to Build Your Author Brand Online
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
Book Review Friday: Tribes by Seth Godin
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.
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