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Michael Hyatt
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Archive for Publishing

In Defense of Books

May 12, 2010 by Michael Hyatt

Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers. But reading itself is not dead. It is not going away. At least, not any time soon.

Filed Under: Publishing Tagged With: Books, bookselling, Digital Publishing, ebooks, Featured, Future, Pubishing Industry, Publishing, reading

My Dream iPad Book Application

February 8, 2010 by Michael Hyatt

I was blown away by the iPad demo video. The hardware and the operating system are impressive. However, when I watched Steve Jobs’ full presentation and demo, I felt that the iBooks application, while beautiful, was missing some key features.

Filed Under: Publishing Tagged With: apple, Digital Publishing, eBook Readers, ebooks, iPad, Publishing

How Can You Get Published If You Don’t Have a Platform?

April 29, 2009 by Michael Hyatt

I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn’t have a platform. “How can I get a platform,” she wrote, “if no one will publish me?”

Filed Under: Publishing Tagged With: author platform, facebook, getting published, media platform, Publishing, twitter

Book Marketing 101: What Works and What Doesn’t

December 15, 2008 by Michael Hyatt

This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t.” I have wanted to write this series for a long time. There are so many opinions when it comes to marketing books. I certainly don’t have the last word on this topic, but I do have some experience.

Filed Under: Publishing Tagged With: book authors, book marketing, book publishing, Publishing

7 Ways to Build Your Author Brand Online

November 10, 2008 by Michael Hyatt

From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.

Filed Under: Platform, Publishing Tagged With: Authors, facebook, Platform, Publishing, seth godin, Social Networking, tribes, twitter

Book Review Friday: Tribes by Seth Godin

November 7, 2008 by Michael Hyatt

But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.

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Filed Under: Publishing Tagged With: Books, marketing, seth godin, Social Networking, tribes

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