I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. http://principledesign.com
Archive for marketing
3 Characteristics of the New Marketing
The new marketing is about building relationships. It includes authenticity, generosity, and story-telling.
Forget the Royalties—Just Give Your Book Away
Most authors focus on generating royalties from their book sales. In this guest post from Dan Miller he explains why it is better to focus on generating business.
How to Create the Ultimate Online Media Kit
Before you launch your new product, service, or cause, you need to develop an online media kit. Here are eight components you need to include if you want to create the ultimate tool for prospective partners and super fans.
How to Use Free to Drive Your Marketing Strategy
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.
5 Steps to Building a Platform When You Hate Selling Yourself
You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.