You’ve probably noticed the trend in the last week of businesses offering products or services for free to help out during the COVID-19 crisis. I applaud the impulse, but there’s a fatal flaw in the logic—the economy depends on people creating value and other people recognizing that value and willingly paying for it.
Archive for products
How to Create New Products
7 Simple Steps from Idea to Launch
New products are the lifeblood of a company. But product creation can be overwhelming for many business owners. Based on years of experience launching successful products, we share the five-step formula that will take you from drawing board to marketplace in no time.
How to Use Free to Drive Your Marketing Strategy
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.