You’ve probably noticed the trend in the last week of businesses offering products or services for free to help out during the COVID-19 crisis. I applaud the impulse, but there’s a fatal flaw in the logic—the economy depends on people creating value and other people recognizing that value and willingly paying for it.
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How to Use Free to Drive Your Marketing Strategy
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.