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Archive for Platform

Blogging Gone Bad: 7 Mistakes You Don’t Want to Make

Plus Easy Fixes to Gain and Retain the Readers Your Message Deserves

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I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs. Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, […]

Why You Don’t Need a Huge Platform to Get Published—And What it Really Takes Instead

If You’re a New or Aspiring Author, the Answer is within Your Reach

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These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think? Part of our problem is that we blow […]

Why Customer Service is the New Marketing

3 Undeniable Principles Entrepreneurs Can’t Afford to Miss

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If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Customer service is the new […]

The 8 Key Elements of a Successful Product Launch

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We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]