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Michael Hyatt
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Archive for Platform

How to Secure Raving Endorsements for Your Product or Service

September 14, 2011 by Michael Hyatt

If you are going to succeed as a creative, you must secure third-party endorsements for you products. Here is a step-by-step plan for getting the endorsements you want.

Filed Under: Publishing Tagged With: endorsements, endorsers, Platform, reviews, social authority, third=party validation

Why You Can’t Succeed as a Creative Without a Team

September 11, 2011 by Michael Hyatt

As a creative—author, speaker, recording artist—you need a team. You can’t go it alone. You may have to start small, but you have to enroll others to help you get to your destination.

Filed Under: Publishing Tagged With: Agents, assistants, attorneys, managers, Platform, representation, Writers

How to Build a Better Speaking Page, Part 2

A Step-by-Step Guide

August 31, 2011 by Michael Hyatt

Now that public speaking has become my primary focus, I thought it was time I revamped my Speaking page. I thought I would document the process here, in the event that you are thinking about “going pro.” This is the second of two posts.

Filed Under: Influence, Platform Tagged With: blog, booking, Platform, public speaking, Speaking, web design, website

How to Build a Better Speaking Page, Part 1

A Step-by-Step Guide

August 30, 2011 by Michael Hyatt

Now that public speaking has become my primary focus, I thought it was time I revamped my Speaking page. I thought I would document the process here, in the event that you are thinking about “going pro.” This is the first of two posts.

Filed Under: Influence, Platform Tagged With: blog, booking, Platform, public speaking, Speaking, web design, website

5 Steps to Building a Platform When You Hate Selling Yourself

July 15, 2011 by Robin Sullivan

You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.

Filed Under: Guest Post, Publishing Tagged With: engagement, marketing, Platform, sales, self-promotion, Self-Publishing

How Publishers Are Using Book Trailers to Sell Books

October 22, 2010 by Michael Hyatt

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.

Filed Under: Publishing Tagged With: book marketing, Book Promotion, Book Trailers, marketing, Movie Trailers, Platform, Publishing, Social Media Marketing

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