Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers. But reading itself is not dead. It is not going away. At least, not any time soon.
Archive for Books
When I read a non-fiction book, I typically practice these ten disciplines. They help me get more out of the books I read and insure that I retain the information longer.
Rather than reviewing one book this week, I thought I would share my favorite business books. I get asked this question regularly, most recently when I was lecturing at Vanderbilt University’s Owen Business School earlier this week.
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.