Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers. But reading itself is not dead. It is not going away. At least, not any time soon.
Archive for Influence
How Do Busy Leaders Find Time for Social Media?
t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.
A Social Media Framework
I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work together?” A good social media strategy has three components.
Book Notes: Crush It! by Gary Vaynerchuk
Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business than makes serious bucks. In his new book, Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.
My Dream iPad Book Application
I was blown away by the iPad demo video. The hardware and the operating system are impressive. However, when I watched Steve Jobs’ full presentation and demo, I felt that the iBooks application, while beautiful, was missing some key features.
Five Ways to Comply with the New FTC Guidelines for Bloggers
Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to “disclose material connections” for product or service endorsements. in fact, according to The Public Relations Society of America (PRSA), “People who blog, tweet or use Facebook to post opinions about consumer products could be fined $11,000 for repeat violations of new federal disclosure rules.”
I don’t know how serious the FTC will be in enforcing these guidelines. I have read some reports that indicate they will be primarily focused on advertisers who attempt to influence bloggers without requiring them to disclose that they were either paid or received free goods or services.