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Michael Hyatt
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Why You Should Still Be Charging for Your Products

March 26, 2020 by Michael and Megan

You’ve probably noticed the trend in the last week of businesses offering products or services for free to help out during the COVID-19 crisis. I applaud the impulse, but there’s a fatal flaw in the logic—the economy depends on people creating value and other people recognizing that value and willingly paying for it. 

Filed Under: Entrepreneurship, Lead to Win, Leadership Tagged With: charge, commerce, Crisis, entrepreneur, free, leader, Leadership, product, products, sales

How to Use Free to Drive Your Marketing Strategy

September 21, 2011 by Michael Hyatt

In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.

Filed Under: Publishing Tagged With: free, Giveaways, marketing, Platform, products, Promotion