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Michael Hyatt
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Archive for Influence

5 Steps to Building a Platform When You Hate Selling Yourself

July 15, 2011 by Robin Sullivan

You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.

Filed Under: Guest Post, Publishing Tagged With: engagement, marketing, Platform, sales, self-promotion, Self-Publishing

What Every Author Should Know About Radio and Television Interviews

June 23, 2011 by Michael Hyatt

If you are a published author—or plan to be one—you will inevitably be asked to appear on a radio, television, or Internet show to talk about your book. Here are ten tips for doing a killer interview.

Filed Under: Publishing Tagged With: author, author platform, Books, interviews, Media, radio, television

Anatomy of an Effective Blog Post

January 31, 2011 by Michael Hyatt

How can you be more efficient and effective in writing your blog posts? Use a template. Here are the five component that are part of my template.

Filed Under: Platform Tagged With: Blogging, Copywriting, istockphoto, template, Writing, Writing Craft

Why I Stopped Reading Your Blog

January 5, 2011 by Michael Hyatt

I am a loyal person. Once I let you into my life, I almost never ask you to leave. But I have had enough. I just unsibscribed from your blog. Why? One of six reasons.

Filed Under: Platform Tagged With: Blog Comments, Blog Traffic, Blogging, google reader, rss, Writing

How Social Media Saved a Movie

October 25, 2010 by Michael Hyatt

The movie, Blue Like Jazz, was dead. But two fans resurrected it. All they had was a dream—and the power of social media. They have just made history.

Filed Under: Platform Tagged With: Blue Like Jazz, donald miller, Fundraising, Kickstarter, Platform, Resurrection, twitter, Viral Marketing

How Publishers Are Using Book Trailers to Sell Books

October 22, 2010 by Michael Hyatt

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.

Filed Under: Publishing Tagged With: book marketing, Book Promotion, Book Trailers, marketing, Movie Trailers, Platform, Publishing, Social Media Marketing

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