One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
Archive for Influence
How Reading Old Books Gives Us New Perspective
3 Reasons to Overcome Bias and Understand the Whole Conversation
If we must choose between old books and new ones, we should always select an old one. C.S. Lewis provides three reasons why.
Why I Changed My Email Newsletter Strategy
3 Reasons Behind My New Approach
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]
The Real Reason Your Message Isn’t Getting the Traction it Deserves
Top Influencers Share How to Stand Out and Be Heard
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard. I’ve distilled what I learned down to eleven strategies, and I’m […]
How to Get Started as a Professional Speaker
7 Steps for Launching Your Business Today
Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was ready to turn pro. She asked for my help. As an amateur-turned-pro myself, I sat down and deconstructed how I got started. I emailed her a simple, […]
4 Stages for Creating Maximum Impact for Your Message
The Inside Scoop on My Content Strategy
I create a lot of content across my blog, podcast, online courses, books, and membership site. And sometimes readers and other content creators wonder about my strategy. The other day I heard from a reader who not only follows my blog and podcast, but is also a Platform University member and follows #VirtualMentor. When he […]