Every business has projects from time to time that demand our total focus and attention. The good news is that there are certain tactics we can use to keep our edge even when we’re under the gun. The most important thing is to recognize up front that we have to prepare. If you were going […]
How to Become the Most Valuable Player on Your Team
All the major sports leagues celebrate their best players. But what if there were a Most Valuable Player award for your team? Would you take home the prize? When I was CEO of Thomas Nelson we established different awards for individuals, service groups, and profit centers. The winners received public recognition, banners, trophies, and prizes. […]
The Hidden Blessings in a Slow Start
When we set goals, there’s nothing more frustrating than getting a slow start. We can see the target, we know where we want to go, but we can’t seem to get traction. That’s how I felt with our recent fall enrollment campaign for Platform University. We actually beat our goal in the end, but as […]
How to Reframe Your Fear and Let It Work for You
Do you ever get uneasy—or even afraid—when you’re close to achieving something big in your life? I do. In our recent relaunch of Platform University, for instance, we started with fewer responses than I anticipated. I began estimating the results for the entire campaign based on those early results and didn’t like where things were […]
7 Sure-Fire Ways to Reduce Stress and Restore Your Sanity
The Wall Street Journal recently ran a story on the trend in slow reading. The idea is that intentional time in a book can improve our minds and reduce our stress. If you’re a book person like me, this is no surprise. It doesn’t matter if it’s paper or digital, just taking thirty minutes out […]
The 8 Key Elements of a Successful Product Launch
We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]