This recession has been a tough ride for most organizations. Many leaders I have met with in the last few months have grown weary of trying to keep things moving forward with fewer resources. They keep thinking things will improve, but “flat” seems to be the new “up.” In times like these, it is tempting for all of us to stay in our offices and become introspective. But we absolutely cannot do that. Our people need us now—more than ever.
Focus on Blog Content Before Traffic
I have heard the blogging experts talk about all kinds of things, from blogging platforms to SEO. But I rarely hear them talk about the one thing that is essential: content. All of these other items are interesting, but none of them will help you if you don’t write great—or at least, pretty good—blog posts.