Before you launch your product, service, or cause, you need “an elevator pitch.” Here are three reasons why and four components it should include.
How to Use Free to Drive Your Marketing Strategy
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.
The First Step You Must Take to Get Your Book Published
If you want to get a book published, you must start by creating a formal book proposal. Here are three reasons why and how you can get started.
How to Coach Your Boss
Much has been written on the topic of coaching employees. But very little has been written on the topic of coaching your boss. Here are eight suggestions for doing so.
How to Write a Blog Post in 70 Minutes or Less
If you can learn to write faster, you will write more frequently. Here are eleven tricks I use to write my blog posts in 70 minutes or less.
How to Secure Raving Endorsements for Your Product or Service
If you are going to succeed as a creative, you must secure third-party endorsements for you products. Here is a step-by-step plan for getting the endorsements you want.