It’s one of the toughest questions in business: Who should you be working with? Several years ago, when I was CEO of Thomas Nelson, I had one of those moments of clarity that has broad application for organizations. The “aha!” moment came when I was thinking about our professional relationships with authors and agents. Some […]
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How to Fire a Monster Client: The Steps
4 Ways to Let Go and Move on to Greener Pastures
When I wrote recently about firing monster clients who eat up disproportionate time and resources, one reader replied, “Great idea. Do you have a guide for how exactly we should do that?” It was a good question. A guide like that would have been useful to me earlier in my career. I have had to […]
Why You Don’t Need to Be Involved in Every Social Media Channel
3 Simple Steps to Get Traction and Build Your Following
I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
George Washington Shows Us How Leaders Are Readers
5 Lessons From America’s First Bookworm-in-Chief
Most Americans think of George Washington as a great leader and the father of our country, but I bet few of us think of overdue library books. When Washington was president, he borrowed two books from a New York library and forgot to return them. According to a humorous but true story the fines for […]
Reach Is Not the Same as Influence
How to Build Trust and Make an Impact Online
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
When Leaders Have to Speak Up
3 Ways to Work up the Courage to Say It
People have way more potential than we often think they do. They can change, but unless we find the courage to speak up, they may not have the opportunity. Here are three truths to remember when you are faced with having a difficult conversation.