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Michael Hyatt
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Archive for marketing

An Interview with Sir Ken Robinson [Video]

July 7, 2011 by Michael Hyatt

In this 15-minute interview, I talk to Sir Ken Robinson about creativity, how to become more creative, and the relationship between creativity and leadership.

Filed Under: Leadership Tagged With: backstage, Chick-fil-a, interviews, marketing, sir ken robinson

An Interview with Seth Godin [Video]

June 30, 2011 by Michael Hyatt

In this 11-minute interview, I talk to Seth Godin about change, how it is affecting the publishing industry, and how we can respond to it.

Filed Under: Leadership Tagged With: backstage, Chick-fil-a, interviews, marketing, seth godin

How Publishers Are Using Book Trailers to Sell Books

October 22, 2010 by Michael Hyatt

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.

Filed Under: Publishing Tagged With: book marketing, Book Promotion, Book Trailers, marketing, Movie Trailers, Platform, Publishing, Social Media Marketing

Book Review Friday: Tribes by Seth Godin

November 7, 2008 by Michael Hyatt

But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.

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Filed Under: Publishing Tagged With: Books, marketing, seth godin, Social Networking, tribes

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