Nobody likes deadlines, but they’re vital for keeping projects, new products, and major deliverables on track. Too often, major initiatives get bogged down by the weight of daily work, email, and meetings. Over the years, we’ve honed our ability to deliver big results on a tight timeline. In this episode, we’ll share three foolproof actions […]
How to Deliver on Deadline
But Will It Sell?
When to Discard Bad Product Ideas
Will this idea that you are considering lead to a product that sells? This is the hardest question you and your colleagues will ask yourselves every day. There isn’t always an easy answer. Certainly you can easily dismiss the most outlandish product concepts, say a restaurant chain selling freshly-prepared pizza that people then take and […]
How to Create New Products
7 Simple Steps from Idea to Launch
New products are the lifeblood of a company. But product creation can be overwhelming for many business owners. Based on years of experience launching successful products, we share the five-step formula that will take you from drawing board to marketplace in no time.
And Away Wii Go!
How Nintendo Rethought Its Product and Got Its Groove Back
I wouldn’t have wanted to be in Nintendo’s board meeting when they looked at the number of consoles Sony and Microsoft sold compared to the number of Nintendo Gamecubes sold. Sony alone sold over seven times more PlayStation 2s than Nintendo sold Gamecubes. The Xbox was a brand spanking new console and sold a few […]
The Virtues of Iteration
Why It's Okay to Try, Try Again With Your Product
It might seem strange that an iconic concert venue is offering a sneak peek at musicians rehearsing for upcoming shows. “As a valued corporate supporter of Carnegie Hall, your organization’s employees have the unique opportunity to observe the artistic process of a world-class orchestra as it prepares for a Carnegie Hall concert,” notes the famed […]
Spell out the Organization’s Purpose
Helping Your Team See the Bigger Picture
If you want to achieve your quarterly sales quotas, slash expenses, or reach some other important benchmark, it’s import to remember your why—why you started your company, why you spent long days and longer nights helping it grow, and why achieving greater impact is critical. But unlike personal goals that are often chased in isolation, […]