I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work together?” A good social media strategy has three components.
A Social Media Framework
The Leadership Strategy of Jesus
So much of the activity I see among leaders today is focused on reaching the masses. “Successful leaders” speak at big conferences, host popular television or radio shows, publish bestselling books, or write successful blogs. Their goal is breadth. They want to extend their influence to as many people as possible. Jesus had a much different leadership strategy.
Keeping Your Word
Several months ago, a former executive at our company made a commitment to a third-party via email. It is obvious that he didn’t research the cost of his promise nor did he get anyone else’s approval. Neither I nor my CFO was aware of the obligation until the other party brought it to our attention. When I learned that the commitment was north of six figures, I gasped.
Book Notes: Switch by Chip Heath and Dan Heath
Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want. In a moment, I will tell you how to get a free copy of this book.
Book Notes: Crush It! by Gary Vaynerchuk
Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business than makes serious bucks. In his new book, Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.
How Do You Delegate If You Don’t Have a Staff?
Whenever I write or speak on the topic of delegation (as I did yesterday), I always get a question from someone who says, “But what if you don’t have a staff? How can you delegate?” This question typically comes from staff people, technicians, stand-alone professionals, or start-up entrepreneurs. It’s a great question. I recommend four strategies.