New products are the lifeblood of a company. But product creation can be overwhelming for many business owners. Based on years of experience launching successful products, we share the five-step formula that will take you from drawing board to marketplace in no time.
Archive for Leadership
And Away Wii Go!
How Nintendo Rethought Its Product and Got Its Groove Back
I wouldn’t have wanted to be in Nintendo’s board meeting when they looked at the number of consoles Sony and Microsoft sold compared to the number of Nintendo Gamecubes sold. Sony alone sold over seven times more PlayStation 2s than Nintendo sold Gamecubes. The Xbox was a brand spanking new console and sold a few […]
The Virtues of Iteration
Why It's Okay to Try, Try Again With Your Product
It might seem strange that an iconic concert venue is offering a sneak peek at musicians rehearsing for upcoming shows. “As a valued corporate supporter of Carnegie Hall, your organization’s employees have the unique opportunity to observe the artistic process of a world-class orchestra as it prepares for a Carnegie Hall concert,” notes the famed […]
Spell out the Organization’s Purpose
Helping Your Team See the Bigger Picture
If you want to achieve your quarterly sales quotas, slash expenses, or reach some other important benchmark, it’s import to remember your why—why you started your company, why you spent long days and longer nights helping it grow, and why achieving greater impact is critical. But unlike personal goals that are often chased in isolation, […]
The Science of Teambuilding
Forget Trust Falls and Puzzle It Out Together
“Tell me about a time you worked with a team.” It is a common interview question, one many of us have heard before. If you’re like me, a flood of past teams comes cascading into your brain, some good and others not so good. There is the team where you had to the do all […]
How to Help Your Team Find Their Why
4 Questions to Supercharge Your Team’s Commitment
As leaders, we know that real growth happens only when people go beyond simply putting in time and bring their best energy to work. The problem is that team members sometimes see their job as nothing but a paycheck. In this episode, we’ll show you how to get the best effort from your people by […]