I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing savvy, salesmanship, or operational excellence can overcome a weak product.
Archive for Publishing
Why the Bestsellers Lists Are Inaccurate
For example, the New York Times bestsellers list claims that it’s “Rankings reflect sales, for the week ending [current week], at almost 4,000 bookstores plus wholesalers serving 6,000 other retailers, statistically weighted to represent all such outlets.”… All the mass market outlets like Wal-Mart, K-Mart, Target, Costco, and Sam’s and Christian bookstores (some 2,300 stores or so).
The Executive Leadership Team
I created a top-level organizational chart that answers that question. You can double-click on the chart for a larger view.
I Have a New Job
Sam Moore, the former CEO, who had held the job for forty-seven years, will continue to serve as the Chairman of the Board…. At the Shareholders’ Meeting, Mr. Moore gave me a five-fold charge: Make your family your top priority and remain faithful to your wife.