About ten months ago, my pastor asked me to chair the Evangelism Committee at my church. He also appointed several committee members to serve with me. We started by asking what was the single most important thing we could do to raise the visibility of our church in our local community.
Focus on Blog Content Before Traffic
I have heard the blogging experts talk about all kinds of things, from blogging platforms to SEO. But I rarely hear them talk about the one thing that is essential: content. All of these other items are interesting, but none of them will help you if you don’t write great—or at least, pretty good—blog posts.