t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.
I have heard the blogging experts talk about all kinds of things, from blogging platforms to SEO. But I rarely hear them talk about the one thing that is essential: content. All of these other items are interesting, but none of them will help you if you don’t write great—or at least, pretty good—blog posts.