We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]
Archive for Influence
What the Success of Bibliotheca Tells Us About the Future of Publishing
I’m not sure if you noticed, but something amazing just happened in the world of publishing. And I think it’s a sign we all could benefit from noticing. When book designer Adam Lewis Greene decided to create a better Bible, he didn’t do it the way most publishers do. He didn’t commission a new translation. […]
Buy Jeff Walker’s New Launch Book and Get These FREE Bonuses
You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course called The Product Launch Formula. I paid $2,000. (I know, it’s a lot.) But it was worth every penny. I recouped my investment in the first ten […]
How to Blog if You Don’t Have Time
If you want your message to reach the maximum number of people, a blog is hands down the best means I know. But who’s got time? It doesn’t matter if I’m speaking with someone just starting to blog or someone who’s been building their platform for a few years, the No. 1 struggle people face […]
Last Day to Get the Best Price for the Platform Conference
A few weeks ago, I invited you to be a part of the Platform Conference with a special price for my readers ($150 lower than the published price when you register with the code HYATT now through the end of TODAY, June 19th). Since then, I’ve gotten a few question from my readers. Maybe you’re […]
Why You Need a Community to Successfully Build Your Platform
When I was young, a boy could get a copy of D.C. Beard’s American Boy’s Handy Book, and girls could get The American Girl’s Handy Book (though I knew less about that one for obvious reasons). Books like these and many others, including the more recent Dangerous Book for Boys, provide tons of information on […]