Everything you say has an effect. Even the things you don’t say—your attitude, your facial expressions, and your body language. All. Have. An. Effect.
Book Marketing 101: What Works and What Doesn’t
This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t.” I have wanted to write this series for a long time. There are so many opinions when it comes to marketing books. I certainly don’t have the last word on this topic, but I do have some experience.
What Have You Been Putting Off?
I cleaned out my bedroom closet this morning. I’m not sure what got me started. But once I got going, I couldn’t stop. I literally got rid of half my stuff.
Book Review Friday: My Top Ten Favorite Business Books
Rather than reviewing one book this week, I thought I would share my favorite business books. I get asked this question regularly, most recently when I was lecturing at Vanderbilt University’s Owen Business School earlier this week.
7 Ways to Build Your Author Brand Online
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
Book Review Friday: Tribes by Seth Godin
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.
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