Michael Hyatt
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Archive for Platform

SiteOrganic Is a Great Solution for Most Church Web Sites

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About ten months ago, my pastor asked me to chair the Evangelism Committee at my church. He also appointed several committee members to serve with me. We started by asking what was the single most important thing we could do to raise the visibility of our church in our local community.

How Do Busy Leaders Find Time for Social Media?

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t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.

Book Notes: Crush It! by Gary Vaynerchuk

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Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business than makes serious bucks. In his new book, Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.

Five Ways to Comply with the New FTC Guidelines for Bloggers

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Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to “disclose material connections” for product or service endorsements. in fact, according to The Public Relations Society of America (PRSA), “People who blog, tweet or use Facebook to post opinions about consumer products could be fined $11,000 for repeat violations of new federal disclosure rules.”

I don’t know how serious the FTC will be in enforcing these guidelines. I have read some reports that indicate they will be primarily focused on advertisers who attempt to influence bloggers without requiring them to disclose that they were either paid or received free goods or services.