To lead others, you need a compelling vision. But lofty words are not enough. A vision statement must draw a crystal-clear picture of the future that guides action. In 2000, I took over Nelson Books, a major division of Thomas Nelson. I quickly discovered that it was the least profitable of the fourteen units in […]
Archive for communicating
Encore Episode: 4 Steps to Communicating Vision
There’s just no substitute for vision. When we have a compelling, unifying view of the future—and we’re able to communicate that view—it can motivate people to accomplish astonishing things. And those who lack vision, well, they’re just “unready” for the challenge of leadership. In this encore episode, we explore the importance of vision to energize and […]
9 Mistakes Leaders Make When Communicating
How to Avoid the Pitfalls and Inspire Your Team
He stood awkwardly in the front of the room. I remember him shifting on the balls of his feet as he read a script from behind the podium. We were called into the auditorium to hear the vision of the company. Rumors of impending layoffs circulated, increasing the tension in the room. Many years later, […]
4 Steps to Communicating Vision
There’s just no substitute for vision. When we have a compelling, unifying view of the future—and we’re able to communicate that view—it can motivate people to accomplish astonishing things. And those who lack vision, well, they’re just “unready” for the challenge of leadership. In this episode, we’re going to explore the importance of vision to energize […]
How to Implement a Successful Culture Shift in Your Office
What It Takes for Vision to Transform the Day-to-Day
Company culture can make or break a business and those who are a part of it. According to a study by Deloitte, half of workers agree that culture has the strongest effect on their experience and engagement, beating out the environment and even the tools and technology they use on the job. For a company […]
Guy Walks into a Board Room
How Leaders Can Stand Up and Cast a Compelling Vision
Comedians refer to an audience that hasn’t heard any jokes yet as a “cold room.” It is thus the job of the comics who go first or second in the night to warm them up. You tell some jokes, suggest a convivial mood for the crowd, and hope they’ve brought their funny bones. I have […]