As your company grows, it can be hard to streamline your product offerings and make what you do simpler to understand. But customers and clients need to be able to immediately understand who you are and what you offer. Otherwise, they’ll be left confused—and you may even risk losing potential customers.
In this episode, Megan and Michael talk through the company rebrand and how it unifies our products and makes the customer journey clear.
In this episode, you’ll discover—
- The new company name
- The backstory behind the company rebrand
- What Michael was up to when Megan broke the news
- How a rebrand can tie your products together
- The necessary mechanics of a successful rebrand